own line of cosmetics, named Emotional Brilliance. LUSH is known for their fabulous bath and body products. I am personally a huge fan of their fresh, hand-made products which are fun, smell lovely, and are all cruelty-free. The release of their makeup line is great news for vegans everywhere as the entire lineup is vegan and made with minimal synthetic ingredients!!
liquid eyeshadow, liquid eye liner (both $22.95/0.2oz), lip colour ($22.95/0.2oz), mascara ($18.95/0.2oz), facial tints/primers ($18.95/0.7oz) and a setting powder ($18.95/0.4oz).
LUSH Emotional Brilliance is centered around concepts from 'colour therapy', and the colour of products worn are supposed to describe your mood at the time. LUSH has a colour wheel, and you are supposed to close your eyes, then open them and pick the first three colours that stand out to you, regardless of anything else. These are then the colours that Emotional Brilliance suggests match your mood at the time, and are suggested for you to wear. You can try out the colour wheel on the LUSH website as well. I personally find this idea to be a bit silly, and I would rather buy my makeup based on what colours suit my taste and skin tone. I feel it is a gimmick-- what are your thoughts?
I have not made it into a LUSH store to check the line up out yet, but I was majorly tempted to place an online order. I am holding back until I see the products for myself in-store because the products are generally not cheap. However, I felt compelled to share this new line of LUSH products with you all- I am definitely interested in it and I think you should expect some reviews of products coming up from me soon!!
Are any of you going to make a purchase from the new LUSH makeup line? What interests you the most?